When it comes to being environmentally friendly, an organization's’ walk should always come before their talk. However, it’s not uncommon for consumers to create a narrative in their minds about a product or service based solely on a brand’s well crafted message, with no regard to the brand’s day to day operations. At Dutch Meadows, we measure each operation against the goal to keep farming communities vibrant and to produce real, nutrient-dense, farm fresh food for the benefit of our health and the benefit of future generations to come. So, when we realized our yogurt division was not optimized for such a goal, we began to take steps to rectify it.